Vida eletrônica em McLuhan (1994 [1964])

MCLUHAN, Marshall. 1994. Understanding media: the extensions of man. Cambridge: The MIT Press. [1964] THE MEDIUM (framework) & THE MESSAGE (picture) [I]t is the framework itself that changes with new technology, and not just the picture within the frame. Instead of thinking of doing our shopping by television, we should become aware that TV intercom means the end of shopping […]